We will be launching our Travel Channel on Eutelsat’s Hotbird Satellite from 1 February 2021. The target market is Europe, Middle East and certain Northern African countries. Our main objective is to promote African Travel destinations and experiences to a much larger audience. I am the Sales and Marketing Director of Travel Africa Network and will be able to assist African tourism products to reach their target audience via our travel channel.
We are changing sales, marketing, and communication strategies in order to adapt to the challenges that this pandemic has caused.
A great opportunity has been presented to have your tourism product showcased to 135 million homes and top hotels via our 24-hour travel channel.
Brand awareness and communication are thus being kept alive during and after this period of recovery #rebuildingtravel.