Beverly Nicholson-Doty, Saint Lucia Tourism, Castries, St. Lucia

Mrs. Beverly Nicholson-Doty has over three decades of industry leadership experience, including most recently serving as Commissioner of Tourism at the USVI Department of Tourism from 2007 to 2018. She is significantly experienced in marketing, sales, and strategic planning in Caribbean travel, tourism, and hospitality. Mrs. Nicholson-Doty has developed deep relationships with executives across the airline, cruise, hotel and service industries that serve the region, and has created partnership opportunities that include public, private, non-profit, non-governmental and community-based entities.

Mrs. Nicholson Doty’s achievements include the successful development of the Ports of the Virgin Islands concept to brand and develop a collaborative effort to elevate the territory’s port facilities and the creation of a strategic plan for positioning the USVI as one of the top destinations for the Meetings and Incentives (MICE) market. She was also instrumental in engineering double-digit airline capacity growth over a 10-year period.

As the CEO of the island’s premiere Marketing Organization- The Saint Lucia Tourism Authority, she is responsible for the overall management, including oversight of the development of the Authority’s marketing and destination services, and general administration. She works closely with agencies, institutions, and individuals within the public and private sectors of Saint Lucia and abroad.

Mrs. Nicholson Doty’s achievements include the successful development of the Ports of the Virgin Islands concept to brand and develop a collaborative effort to elevate the territory’s port facilities and the creation of a strategic plan for positioning the USVI as one of the top destinations for the Meetings and Incentives (MICE) market. She was also instrumental in engineering double-digit airline capacity growth over a 10-year period.

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