Björn Arvidsson, Svanstein Resort, Stockholm, Sweden

Developing a new destination inside the Arctic Circle in Sweden. Aiming for the first 5-star hotel inside the arctics. managing the project, fundings, and all media contacts.
Also president of Skål International Stockholm.

There is no back to normal. Everything is changing. Both demand and supply will look different so we need to work out strategies for a new travel and tourism business.
– How to not get a virus visiting your destination
– How to not bring a new virus to your destination
Both ways need new international standards for sanitation along the travel chain.
Also, how to deal with industry overcapacity over the next coming years. As far as we can see today, the number of international visitors will not be back, or ever, for several years. All destinations have to adopt a new geographical market demand.

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