Prathish is Transcend Consulting’s Chief Business Architect. Transcend is a leading strategic brand & business advisory firm in India. Prathish is a passionate brand advocate who believes in creating path-breaking brands that deliver business growth.
With over eighteen years’ experience of brand building and consumer work in many sectors and categories including FMCG, Banking, Hospitality, Travel, Corporate, Retail and many more that include Canara Bank, Ceat Tyres, Tata Capital, Bengaluru International Airport, Hyderabad International Airport, KMC Constructions, Synthite, KLF Nirmal , Trident Hotels, Minera Steel & Power, Caterpillar Worldwide, Martin Engineering, Bosch Siemens, KAO Japan, Unilever, Sonarome, Asenta Corp, Coconad , Loiee Foods and many more.
Before Trancend , Prathish was the Head of Business Development at the Brand Union India and subcontinent. Prathish also has been an advisor to the Malta-based Mediterranean Tourism Foundation.
He graduated from School of Management, Pondicherry with a Master’s degree in Marketing Management and has also attended the “Building innovative brand’s” executive program by Stanford University Graduate School of Business.
When not traveling to on business, Prathish loves to experiment with mixing different cuisines or discussing the merits of an innovative idea that can improve the quality of life & business with his friends.
Specialties: Strategic Business Consulting, Business Development, Rebranding Management, New Category Development, Brand Architecture, Innovations Development, Brand Analytics, Stakeholder Audits, Marketing Communications, Brand Roadmap,
Developing strategic solutions to build consumer confidence in the travel, retail, and hospitality. Playing a team partner role in India and Central Africa