Frances Kiradjian, BLLA and Stay Boutique, CA, USA

Frances Kiradjian has been one of the most influential leaders in innovating the travel and hospitality industries for nearly four decades. Her experience spans from hotel booking technology to third party travel programs to radical and advanced marketing strategies. Frances was an integral part of the groundbreaking systemic change of the way people traveled which led to the contemporary boutique movement.

I’m passionate about travel and hospitality having lived the experience for many years. I created BLLA in 2009 to help the world’s independent boutique hotels. Our sites include,, BLLA, and Welcome to the boutique lifestyle!

We must come together to discuss regions, industry sector solutions and come up with a global statement and promise that we all sign. Our own United Nations by industry leaders.


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