David Tarsh, Tarsh Consulting, London, UK

David has over 30 years’ experience in Public Relations and communications, during which time he has worked at a senior level with many SMEs, trade bodies, and blue-chip multinationals in a wide variety of industrial sectors, as well as five departments of the British government.

His communications work has:
• Secured many hundreds of millions of pounds worth of media coverage for clients
• Helped previously little-known events become prominent, international gatherings of industry leaders, eg: the Africa Hotel Investment Forum and the WTTC Global Summit
• Influenced the UK government to block proposed EU legislation that would have cost thousands of jobs, and to change pension rules to allow Forces widows to remarry
• Established an IT start-up as the world’s most authoritative source of travel information
• Turned an unknown retired dentist into a celebrity author, fitness icon and champion of successful aging

He started his own consulting practice in 2001, after working for over a decade and a half at four top-rated marketing communications agencies, Saatchi & Saatchi (advertising), Valin Pollen (corporate and financial PR), Maritz (incentives) and HP: ICM (large-scale events).

David holds an MBA from Europe’s top business school, INSEAD, a Law degree from Cambridge University, and a Diploma from the Academy of Executive Coaching.

Outside work, David is on the board of the INSEAD Mentoring Programme, is a trustee of a grant-giving charity, and is a former director of the Queen’s Club. He was a prominent and successful campaigner against London’s Congestion Charge. His favorite form of relaxation is a hard-fought game of Squash. He is married with two sons, one aged 20 and the other 17.


I am willing to contribute ideas and thoughts on communications strategy.

In my view, it seems that many governments have managed to ‘flatten the curve’ and resource-up their health services so the urgent priority is getting people back to work in a sensibly safe manner.

Similarly, finding a way to get people back to traveling, in a sensible, safe, and pragmatic manner is unbelievably important to the global economy and the livelihoods of hundreds of millions of people.