Ulrich Bieber, Part of You Tourism Marketing, Starnberg, Germany

As director of Part of You Tourism Sales & Marketing, I have over 30 years sales & marketing experiences in the hotel & tourism industry with sound knowledge of the central (Germany, Austria, Switzerland, Czech Republic, France) and southern European travel markets (Italy, Spain) as well as specialist knowledge of the corporate business sector. I hold a Master of Business Administration Tourism degree and have extensively worked with group, MICE, and tour operators for many years.

Ecological hospitality & tourism: This will be one of the key factors for sustainable and also successful hotel and travel business after the Covid 19 crises. If nature will give us a second chance to rethink tourism, all measures to reinvent and restructure need to contribute accordingly.