I’m the HOD and Senior Lecturer at the Tourism & Event Management Dept at the Central University of Technology, Free State. I have 15 years of experience in the tourism industry as a tourist guide, tour operator, DMO manager, and are currently 10 years in academia. My areas of expertise are Tourism Marketing and Development. I obtained my Doctorate in 2016 and am doing research with postgraduate students focussing on Tourism Development. I have been a board member of the Free State Gambling and Liquor Board, Mangaung Tourism, and a member of the Provincial Research Advisory Board. I enjoy traveling in Southern Africa with my Land Rover Defender and are a keen motorcyclist as well.
Growing domestic Tourism Post Covid-19 will be imperative for our industry. It is therefore important to collaborate across borders and forge working relationships to grow tourism. Marketing and tourism development will be important – it will call for new tourism development plans and the speedy implementation thereof. My experience in both these fields might assist destinations in growing their tourism footprint.