University Professor at the University of Lleida – Faculty of Law, Economics and Tourism, with a degree in Tourism Management and Master in Hotel Management. Change Agent Certified in Environmental, Social and Good Corporate Governance leadership skills by the International Society of Sustainability Professionals. Keynote Speaker at international industry conferences, such as Hostelco in 2018 and part of independent events about sustainability, business networks, Women in Business, Entrepreneurship, and Hospitality such as at the Geneva Business School. Participated in the Women in Science and Tech Congress WSCITECH19 in Barcelona and the CSW63 & SDG’s Congress in United Nations HQ, New York. She has worked in the hotel industry for more than a decade, at international hotel chains and independent properties. She carried out research and strategy projects for different universities and companies since 2012. With an entrepreneurial spirit and higher vision, she founded the company Purpose-Driven Net in London (2016) and currently, is the Founding Partner of The European Sustainable Hospitality Club (2019) an entity dedicated to driving growth and positive impacts simultaneously for the Travel Industry. Furthermore, she is also a Hospitality and Sustainability Wolrd Experts Panel member and Women in Hospitality and Travel-Tech Brand Ambassador.
Scenario planning for the hospitality industry and preparing leaders to develop best practices in environmental, social, and governance challenges.
Help public entities with policy development according to industry needs.