I am the CEO and Co-owner of The Travelbook Group based in the UK working in the Industry since 1980. Travelbook Group is a Hotel Chain specializing in IT, E-Commerce, E-Revenue, and Sales & Marketing. Having 300 Hotel Affiliations Globally with half of them being in Africa The Travelbook Group of Hotels creates the Awareness and Branding of its affiliated partners to ensure that they achieve their targets in Distribution, ADR, Revenue, and Net Profit.
We live in strange times and we all need to find a way forward. COVID-19 is here to stay and we need to incorporate it in our daily lives and find ways to rebuild the Travel Industry that will include COVID-19 as part of it.
It is the time of action and not just words to rebuild the trust and confidence of the guests and travelers that will help our industry get back on its feet stronger and with new visions.
All industries and all countries must come together and find ways to overcome this pandemic so that the wheels of the World Economy start turning once again.
Unfortunately, it will take time, patience, and a lot of hard work by everyone to rebuild our great industry and we do need to change the way we perceive the word “hospitality”.
I have always said that we should not put all our eggs in one basket and now, more than ever, we need to find ways that will allow us to move forward, taking in consideration all that has happened and rebuild our Industry with greater values for both our clients and employees to have a chance of future success.