Drew Barrett, a son of Chicago and self declared Global citizen, is a marketing expert by vocation and education with 4 decades of experience working for Global and National USA Brands; in a range of industrial categories. Drew operates a global business development + marketing consultancy and services company, Global 3T, //global3t.com/
. Drew has worked in sales and marketing, helping to progress the fortunes of well known companies like Merrill Lynch, Avis Rent A Car, Johnsons + Johnsons; as well as tech pioneers like Control Data Corp, US Robotics a modem pioneer and MCI an early telecom disruptor. As an entrepreneur Drew has helped the marketing and sales teams of global, international, national and startups brands exceed objectives; including Hennesy, Jack Daniels, Leblon Cachaca, Tanduay Rum, Heineken, Corona, Guinness, Mercedes Benz, Volvo, Ford, Sprint, North Trust Company, American Family Insurance, Target. Drew’s skill sets can be characterized as being a globally connected and capable business development + marketing pro. His expertise includes marketing strategy + tactical planning and implementation; as well as event marketing and target sales promotions. Drew has initiated some pioneering and innovative initiatives. He can thrive in the digital and traditional media and leading edge marketing technologies, as well as the most compelling storytelling content.
In the 90s Drew helped African and Latin Diaspora cultural events to achieve strategic marketing tactical status for global and national brands in the USA, seeking to reach viable African American and Latin America consumers.
He used consumer data to provide a compelling value proposition to open minded brand decision makers at companies like Kraft, Nabisco, TJ Lipton, Ford, General Motors, Colgate-Palmolive, Procter & Gamble, Clorox, etc. Event properties which were the beneficiaries included National Black Expo, Chicago’s African Festival of the Arts, Sinbad’s Soul Beach Music Fest, Nat’l Real Men Cook for Charities, La Raza, Festival Del Sol, Puerto Rican Festival of Chicago, Caribbean Festival fo Life, Int’l Reggae And World Music Awards. Drew created branded events such as the Burger King Academic Fair,
Nationwide Insurance Holiday Shopping Fest, Volvo Financial Empowerment Seminar; to name a few. The industrial and product categories in which Drew has valuable expertise includes global travel & tourism, automotive, spirit + beer Beverages, food + ingredients, brick and mortar retail, financial services, consumer technology and consumer packaged goods. Drew’s global connections and capabilities, have enabled him to complete a variety of projects for small and large businesses, as well as government and institutional clients in nations including the Philippines, Korea, Hong Kong, Russia, Italy, Ethiopia, Kenya, South Africa, Benin, Sierra Leone, Senegal, Canada, Jamaica, Panama, El Salvador, Colombia and Brasil. International projects have included global travel and tourism marketing and sales promotions, spirit and malt beverage exportation and marketing, foreign direct investment, international trade and commodities to brand development. Drew relentlessly over delivers to help clients target, reach, communicate with, sell to and nurture relations with optium consumer, business, government and institutional customer targets. Drew has a BA in Philosophy and MS in Marketing Communications, both from Roosevelt University in Chicago. He also has Journalism training and experience. HIs LinkedIn profile can be accessed with this link, //www.linkedin.com/in/drewbarrett/
I am open to help when and how I can! I deploy on behalf of brands, public and private sector, domestically and internationally, a wealth of Experience, Expertise, Education and Insights in the areas of Marketing Strategy and Tactical Planning, Marketing Technology, B2B Sales and New Business Development, Experiential Lifestyle Target Engagement Event Marketing, Production, Sponsorship and Exhibition Sales and B2C/B2B Promotions. I have expertise in International Travel & Tourism Marketing, Foreign Trade Branding + Development, Foreign Direct Investment Development; as well as Automotive, Spirit Beverage + Retail Marketing. I have a considerable database of Domestic + International Business, Government + Institution contacts and leads. I champion the use of fully integrated Multi-Media platforms; with an emphasis on direct to the target engagement, Digital and Experiential Media tactics. I help to enable corporate and product brands to target, reach, communicate with, sell to and nurture relations with Multi-Ethnic, Multicultural, Multi-National and Multi-Generational consumers and or Business / Trade Partners.
//global3t.com | Globetrotter3T@Gmail.com | 3129336525