Helen Shapovalova, Pan Ukraine, Kiev, Ukraine

Helen Shapovalova
Ex-Minister of Tourism, (Chairperson of the State Agency of Ukraine for Tourism and Resorts in 2011-2014),
Head of Tourism Committee in Chinese Commerce Association (http://www.cca.com.ua/)
Job Title: Founder & Director of the UK branch
Company Name: Pan Ukraine
Helen Shapovalova is an entrepreneur and Ukrainian business society activist, who was at the core of developing the modern tourism industry in Ukraine since the early 1990s.
She has more than 28 years of experience in managing travel companies (with particular focus on Asian markets), investment projects development, business consulting as well as international relations including collaboration with UNWTO, BSEC, CEI, etc.
During the last 10 years, she participated in a number of the most reputable business associations effectively shaping Ukrainian state policy in the field of tourism.
In 2011-2014 she chaired the State Agency of Ukraine for Tourism and Resorts and on that position made input to the EURO 2012 successful holding. Her key achievements also include signing the Memorandum of Understanding with the China National Tourism Administration which facilitated group tourist travel from China to Ukraine and also instituting the visa regime liberalization for Chinese citizens entering Ukraine – “e-visa”, which is now available for 52 countries.
“Pan Ukraine” is the leader in receiving Chinese tourists in Ukraine, has a Chinese website, WeChat service account, and it is in the top of the search system Baidu for inquiries about travel companies in Ukraine.
“Pan Ukraine” has authorization from the State Agency of Ukraine on Exclusion Zone Management to organize visits to the Chernobyl Zone.
Since 2020 “Pan Ukraine” has a branch office in London, UK.

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